Little Ningxia, the smallest of China's provinces, is where goji originated. Today, it is known as the "Land of Goji" because it produces the best goji berries in the world. Its unique characteristics make it perfect for the cultivation of goji.

This magical land began several hundred thousand years ago when winds blowing across Siberia blanketed Northwest China in a 165–260 foot (50–80 meter) layer of fine yellow dust called "loess." Thus, China's famed yellow earth region was formed as a high arid loess plateau. The intense sunshine reflected off the yellow earth and it shone as radiant as gold. The Himalayan Plateau borders this loess plateau. Melting snows from the nearby mountains cut through the golden earth forming the famed Yellow River – The Mother River. And goji berries were born of the Yellow River Valley, emerging from the yellow earth like rubies set in gold.

History records wild goji berries being picked along the banks of the upper reaches of the Yellow River in Ningxia some 2000 years ago. The ancient sages regarded goji as a precious natural medicine. About 600 years ago, Ningxia farmers began using gravity fed irrigation and waterwheels to cultivate goji throughout Ningxia’s Yellow River Valley. Goji, which had once been a rare medicinal plant traded along the Silk Road, began to be produced in large enough quantities to be consumed as a health food.

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"Feng Shui" (literally "wind and water"), which is the traditional Chinese study of the relationship of geographic features, views Ningxia as the intersection of several powerful forces of nature. Located at the beginning of the Yellow River’s 1500 km-long angular bend across the loess plateau, Ningxia is the only place where the waters of the Yellow River flow from the South, the most powerful direction in Feng Shui. It is also in Ningxia where waters from the Helan Mountains flowing into the Yellow River from the West balance the solar forces of the sun rising in the East. Traditional Feng Shui regards Ningxia as a power place.

Today, science has identified three reasons why goji thrive in Ningxia:
(1) GOLDEN EARTH – Ningxia’s mineral-rich alkaline soil is perfect for goji cultivation. The golden earth is      the source of the goji berry’s abundant trace minerals like selenium, chromium, germanium, etc.
(2) SUNSHINE – Ningxia’s distinct climate has very intense daytime sunshine, but, because of the      altitude, there are also cool nights which are necessary to stimulate the goji to produce more      polysaccharides. The day and night temperature differential can be as much as 15° C. Despite the      radical drop in night time temperature, Ningxia still has the necessary 180 plus frost-free days      required to grow the best goji.
(3) HIMALAYAN WATER – Runoff from the Himalayan Plateau forms the Yellow River and its tributaries      which provide goji the water it needs without the berries suffering the damaging effects of rain.

No other region in the world has been able to duplicate these exacting conditions and produce the high-polysaccharides and nutrient-rich goji berries that meet our Grand Vital Goji Standard.

Goji is Ningxia’s most famous product and local officials have encouraged its production and introduced goji to the world. Cultivating and harvesting goji is extremely labor intensive as the delicate berry must be hand-picked. The skilled Ningxia farmers must carefully hand-pick over 5000 berries to produce one kilogram of dried goji berries. The growing goji market is bringing prosperity to the once poor farmers of Ningxia. There was a period of time when local farmers began using chemical fertilizers and pesticides to maximize their yield. In recent years, however, more environmentally sound agricultural practices are being established consistent with the China Green Certificate Organic standards and the even more stringent USDA National Organic Program standards.